Data Mining in Film Tourism

Abstract

The economic impact of film induced tourism is of great interest to governments,tourist authorities, local businesses as well as residents. Film tourismreveals a positive economic impact on a featured location. This studyinvestigates Walt Disney´s animated film Frozen and the impact the film has ontourism in Norway. Although the movie Frozen takes place infictional Arendelle, movie producers incorporated Norwegian inspiredscenery, imagery, and culture throughout the film. This study wasconducted through an electronic survey with over 1,000 participants who sharedtheir attitudes towards tourism and the effect movie tourism has upon adestination. The open-ended questions where analyzed through the application oftext mining to better understand participants’ perceptions.