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dc.contributor.authorKarlsen, Joakim
dc.contributor.authorHavgar, Margrethe
dc.contributor.authorRødsrud, Christian L.
dc.identifier.citationPublic Archaeology. 2023.en_US
dc.description.abstractThis article examines how collaboration with Public Service Media structures the relationship between archaeologists and the public. To be able to understand such collaborations, we have studied an online news production by the Norwegian Broadcasting Corporation, ‘Always Viking’, covering one week of excavating the recently discovered Viking ship at Gjellestad in Norway. The findings suggest that the journalists, even when doing an online-first production, mostly worked according to a broadcasting media logic, with few opportunities for the public to participate. In this, they prioritized the audience’s ‘perceived reality’ over the archaeologists’ ‘referential reality’ (Holtorf, Citation2007: 151–52) to secure a broader reach. Some elements of the format supported more reciprocal audience participation, however, by combining a livestream with open and ongoing Q&A sessions. This opened for more unmediated, direct, and meaningful encounters between the archaeologists and the public. Overall, the study shows that the long and mutually beneficial collaboration between public service broadcasting and archaeology (Piccini, Citation2007) can be strengthened by undertaking joint experimentation and exploration of participatory communication models online.en_US
dc.publisherTaylor & Francisen_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.subjectpublic archaeologyen_US
dc.subjectpublic service mediaen_US
dc.subjectonline newsen_US
dc.subjectGjellestad exca-vationen_US
dc.subjectviking ship graveen_US
dc.subjectparticipatory communication modelsen_US
dc.subjectsocial mediaen_US
dc.title‘Always Viking’: Archaeologists Collaborating with Public Service Media to Broaden Access to Archaeological Fieldworken_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.rights.holder© 2023 The Author(s).en_US
dc.subject.nsiVDP::Humaniora: 000::Arkeologi: 090::Nordisk arkeologi: 091en_US
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310en_US
dc.source.journalPublic Archaeologyen_US

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